Transformación digital en la industria del turismo: revisión sistemática de literatura y análisis bibliométrico
Resumen
La transformación digital está revolucionando la industria del turismo, redefiniendo las operaciones empresariales y la interacción de los turistas con los destinos. Este estudio realiza una revisión sistemática de la literatura y un análisis bibliométrico de 408 artículos publicados entre 2023 y 2025, utilizando las bases de datos Web of Science (WoS) y Scopus. Los resultados muestran un crecimiento del 51.06% en publicaciones entre 2023 y 2024, con China, el Reino Unido y Australia como líderes en investigación. Entre los beneficios destacados se encuentran la personalización de servicios, la automatización de procesos y la mejora de la eficiencia operativa. Sin embargo, persisten desafíos como la inversión en infraestructura tecnológica, la regulación de la privacidad de datos y la brecha digital, especialmente para las pequeñas y medianas empresas. Tecnologías emergentes como la inteligencia artificial (IA), el big data, el blockchain, el Internet de las Cosas (IoT) y la realidad virtual (VR) están transformando la competitividad de los destinos turísticos, optimizando la gestión de recursos y mejorando la experiencia del turista. Este estudio subraya la necesidad de investigar la equidad en el acceso a la tecnología, la sostenibilidad y la adaptación de tecnologías para las PYMES, así como la importancia de políticas públicas que fomenten la colaboración internacional. En conclusión, la transformación digital en el turismo ofrece oportunidades significativas, pero requiere un enfoque colaborativo para garantizar una transición inclusiva y sostenible.
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Derechos de autor 2025 Dolores Mieles Cevallos,Jael Dolores Zambrano Mieles,Velasco Rigoberto Burgos Zambrano
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