Impact of Strengthening Tourism Skills in the Indigenous Communities of Chimborazo: A Demographic and Educational Approach
Keywords:
Community tourism; Tourism skills; Sustainable development; Indigenous empowerment; Digital inclusion.
Abstract
This study analyzes the impact of strengthening tourism and administrative skills in indigenous communities in the Colta and Guamote cantons, in the province of Chimborazo, Ecuador. Through a comprehensive and 100% virtual approach, designed by the State University of Milagro, diagnostics, training and impact evaluations were implemented to address the educational and socioeconomic needs of the beneficiaries. The results show an 85% increase in knowledge related to tourism management, with a particular focus on digital inclusion and the empowerment of women, who represented 60% of the participants. The initiative had a direct impact on 144 beneficiaries and an indirect impact on more than 1,000 people, highlighting the use of technological tools to overcome access barriers. This project highlights the importance of contextually sensitive interventions to promote sustainable and equitable tourism in marginalized communities, laying the foundation for replicable models in similar contexts.
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References
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Akeno, R. A., & Wafula, C. (2017). INFLUENCE OF WOMEN PARTICIPATION IN GROUP ACTIVITIES ON EMPOWERMENT OF COMMUNITIES: A CASE OF KAJIADO NORTH SUB COUNTY, KENYA. DBA Africa Management Review, 7(2), Article 2. http://journals.uonbi.ac.ke/damr/article/view/1653
Bansal, S., Sarker, T., Yadav, A., Garg, I., Gupta, M., & Sarvaiya, H. (2024). Indigenous communities and sustainable development: A review and research agenda. Global Business and Organizational Excellence, 43(4), 65-87. https://doi.org/10.1002/joe.22237
Baquero, J. C. C., Janeta, L. B. S., & Velásquez, C. R. C. (2016). Turismo Comunitario, Alternativa De Desarrollo Turístico Estudio De Caso: Turismo Rural Comunitario Para La Parroquia Cacha, Cantón Riobamba, Provincia De Chimborazo – Ecuador. European Scientific Journal, ESJ, 12(17), Article 17. https://doi.org/10.19044/esj.2016.v12n17p173
Domínguez, G., & Fornells Herrera, A. (2020). Learning framework for the development of key skills in the hospitality industry. International Journal of Hospitality and Tourism Studies, 1, 127-139. https://doi.org/10.31559/IJHTS2020.1.2.6
Hartatik, H., & Putri, D. G. (2023). IMPROVING TOURISM ACCESS THROUGH WEBSITE-BASED DIGITAL TECHNOLOGY UTILIZATION. International Journal of Engagement and Empowerment (IJE2), 3(1), Article 1. https://doi.org/10.53067/ije2.v3i1.91
J, R., Kraugusteeliana, K., & Hamzar. (2024). Embracing Digitalization in Tourism: Strategic Approaches for Global Competitiveness in the Digital Economy Era. Indo-Fintech Intellectuals: Journal of Economics and Business, 4(2), 461-472. https://doi.org/10.54373/ifijeb.v4i2.1282
Ksenia, P. (2024). DEVELOPMENT OF A PROJECT FOR DIGITALIZATION OF TOURIST ATTRACTIONS AS A TOOL TO INCREASE THE ATTRACTIVENESS OF THE CITY. MOSCOW ECONOMIC JOURNAL, 9(6), 299-317. https://doi.org/10.55186/2413046X_2024_9_6_293
Lin, P.-S. S., & Liu, Y.-L. (2016). Niching sustainability in an Indigenous community: Protected areas, autonomous initiatives, and negotiating power in natural resource management. Sustainability Science, 11(1), 103-113. https://doi.org/10.1007/s11625-015-0294-8
Lloréns Báez, L., Espinosa Díaz, Y., & Castro Murillo, M. L. (2013). Criterios de un modelo de diseño instruccional y competencia docente para la educación superior escolarizada a distancia apoyada en TICC. Sinéctica, 41, 2-21.
Maldonado-Erazo, C. P., del Río-Rama, M. de la C., Miranda-Salazar, S. P., & Tierra-Tierra, N. P. (2022). Strengthening of Community Tourism Enterprises as a Means of Sustainable Development in Rural Areas: A Case Study of Community Tourism Development in Chimborazo. Sustainability, 14(7), Article 7. https://doi.org/10.3390/su14074314
Mariñas, V. A. O., Orosco, L. S., & Yóplac, S. A. A. (2022). Brecha digital y educación virtual en instituciones educativas rurales. LATAM Revista Latinoamericana de Ciencias Sociales y Humanidades, 3(2), Article 2. https://doi.org/10.56712/latam.v3i2.116
Noa Guerra, D., Gascón González, D., Rodríguez Torres, E., Noa Guerra, D., Gascón González, D., & Rodríguez Torres, E. (2024). Creación de capacidades de gestión para el desarrollo del turismo rural: Un enfoque desde la colaboración Universidad-Empresa. Suma de Negocios, 15(32), 8-16. https://doi.org/10.14349/sumneg/2024.v15.n32.a2
Ortíz, D. P. C. (2015). PARQUES TEMÁTICOS UNA OPCIÓN PARA EL TURISMO CULTURAL. ESTUDIO DE CASO: COMPLEJO ARQUEOLÓGICO DEL MONTE PUÑAY, CANTÓN CHUNCHI, PROVINCIA DE CHIMBORAZO, ECUADOR.
Paz, M. L. (2019). CAMBIOS EN EL MUNDO RURAL: ESTRATEGIAS DEFENSIVAS Y RESISTENCIA LOCALES. 35.
Pickering, R. M. (2017). Describing the participants in a study. Age and Ageing, 46(4), 576-581. https://doi.org/10.1093/ageing/afx054
Politis, I., Aranitou, V., Simos, G., Georgiadis, G., Nikolaidou, A., Sdoukopoulos, A., Manioudis, M., Panagiotopoulou, M., & Zikopoulou, O. (2024). A smart KPI system for reinforcing sustainable urban mobility plans under pandemic crises. Transportation Engineering, 16, 100248. https://doi.org/10.1016/j.treng.2024.100248
Rico, S. R., & Peterek, M. (2024). Empowering Rural Communities: A Theoretical Approach to Sustainable Tourism through Community-Based Development. Technical Transactions, 121(1). https://doi.org/10.37705/TechTrans/e2024005
Shi, C., Zhu, X., Wu, H., & Li, Z. (2022). Urbanization Impact on Regional Sustainable Development: Through the Lens of Urban-Rural Resilience. International Journal of Environmental Research and Public Health, 19(22), Article 22. https://doi.org/10.3390/ijerph192215407
Zhang, B., Liu, S., & Li, X. (2005). Opportunities and challenges of China’s inquiry-based education reform. International Journal of Science and Mathematics Education, 1(4), 477-503. https://doi.org/10.1007/s10763-005-1517-8.
Published
2025-01-17
How to Cite
Zambrano Mieles, J. D., Suntasig Tuasa, L. J., Mieles Cevallos, D., & Burgos Zambrano, V. R. (2025). Impact of Strengthening Tourism Skills in the Indigenous Communities of Chimborazo: A Demographic and Educational Approach. GADE: Scientific Journal, 5(1), 36-51. Retrieved from https://revista.redgade.com/index.php/Gade/article/view/573
Section
Artículos
Copyright (c) 2025 Jael Dolores Zambrano Mieles,Lourdes Janneth Suntasig Tuasa,Dolores Mieles Cevallos,Velasco Rigoberto Burgos Zambrano
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
